Tuesday, July 28, 2009

I've been had!

Those sly rascals at Dunkin Donuts just up-sold me! For those of you not familiar with the shame and disillusionment associated with Excessive Buzzword Exposure, "up sell" is markety-speak for making me buy more than I was initially going to.

There's a big sign up by the register offering any number of wonderful treats — five munchkins, a raspberry danish, those toasted home fry things — for "just 99 cents" with any drink purchase.

"What a DEAL!" I exclaimed to myself. And I promptly added three chocolate and two cinnamon munchkins to my medium coffee. I had been prepared to buy 2-3 munchkins, because I wanted a little sugar rush — it's a big day here after all (I shouldn't even be writing this, but I'm about to crack, so give a fella a break, huh?) — which only cost 25 cents each. And yet the idea of five for a buck! So enticing! They got me to spend an extra 50 cents... and like it. I walked out feeling like they did me a favor!

Now that's good markety.

1 comment:

  1. Hehe. Never could resist the Dunkin' upsell, myself. The munchkins with the sprinkles? Freaking heavenly little balls, they are.


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